How To Optimize A Website For Search Engines

How To Optimize A Website For Search Engines

Monday May 20, 2013

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Here is how you can optimize your website for search engines:

Step 1: URLs

  1. Use URLs to describe the pages content
  2. Make URLs easy to index
  3. Use keywords in your URLs

Step 2: Title

  1.  No more than 10-70 characters long
  2. Contains your best keywords
  3. Each page should have it’s own title

Step 3: Meta Description 

  1. No more than 70-160 characters long
  2. Contains your best keywords
  3. Each page should have it’s own description

Step 4: Keyword Usage

  1.  No more than 4 keywords per page
  2. Use with relevance in context with content
  3. Keyword tag should contain best keywords

Step 5: Headings

  1. Use one <H1> heading per page
  2. <H1> heading contains your best keywords
  3. <H2> & <H3> should also contain keywords

Step 6: Images

  1. Add ALT text to your images
  2. Use ALT text to describe your image
  3. Use keywords in your ALT text
  4. Keep image sizes low for better load time
 Step 7: Flash, Ajax and Frames
  1. Do not use flash (Cannot be indexed)
  2. Do not use Ajax (Cannot be indexed)
  3. Do not use frames (Not web standard)

Step 8: robots.txt

  1. Make sure you have a robots.txt in directory
  2. Specify which pages you don’t want indexed
  3. Check robots.txt for syntax errors

Step 9: XML Sitemap

  1. You Should have an XML Sitemap in directory
  2. Make sure your sitemap is always up-to-date
  3. Submit your sitemap to search engines

Step 10: Language

  1. Use your language tag (English = en)

Step 11: Google Analytics

  1. Monitor and track your website by installing Google Analytics to your website.

Step 12: Microformats

  1. Add microformat markups to code. This will structure the data on your website and send them to search engines more effectively.

Step 13: Dublin Core

  1. Add dublin core tag, a metadata standard that describes your website’s content.

Step 14: Feeds

  1. Add a feed. Blogs and news sites depend on feeds. This also alerts subscribers of new content.

Step 15: Favicon

  1. Add a favicon. Search engines like to see when you have taken measures to ensure your visitors obtain a great brand experience.

Step 16: Structure

  1. Make sure you have a structured site. Having a lot of information is good, having a lot of organized information is much better.


1. URL 2. Title 3. Meta Description 4. Keyword Usage 5. Headings 6. Images 7. Flash, Ajax and Frames 8. Robots.txt 9. XML Sitemap 10. Language 11. Google Analytics 12. Microformats 13. Dublin Core 14. Feeds 15. Favicon 16. Structure

Need help optimizing your website? Maybe I can help.

Contact Ivan Guel


About Ivan Guel

SEO Consultant and Internet Marketing Specialist | Miami, FL
Video | This entry was posted in SEO Blackboard and tagged , , , , , , , , , . Bookmark the permalink.

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